About Us

Est. 2025, United Kingdom

DI’AURA was born with a simple belief:

the modern world has stolen our rhythm - and we deserve to get it back.

In an age of endless screens, late-night scrolling, irregular routines and rushed mornings, millions silently struggle with restless nights and tired, unproductive days. Sleeplessness has become normal. Morning fatigue has become expected. Our natural cycles - once our greatest ally, have become the first casualty of a hyperconnected life.

DI’AURA exists to change that.

Our Mission

To help people reclaim their natural daily rhythm - gently, naturally and beautifully - without forcing the body into anything it isn’t ready for.

We create night and morning rituals designed to soothe the overstimulated mind, brighten tired mornings and restore balance through the wisdom of nature.

Our Vision

A world where people sleep peacefully, wake energised and live with clarity, not from pills, pressure or artificial fixes, but from daily rituals inspired by ancient knowledge and crafted for modern life.

What We Stand For

1. A Quiet Fight Against Sleepless Nights

We understand the “night owl generation”: Phones glowing at 2am. Mind racing. Body awake when it should be resting.

DI’AURA offers a softer path, gentle evening rituals that ease the mind without overpowering it.

2. A Natural lift for Tired Mornings

Morning fatigue affects work, mood, confidence and daily performance.
Solar Ignite was crafted to bring back brightness, clarity and morning vitality - the way nature intended.

3. Ancient Wisdom, Modern Science

Our formulas draw from:
• Ayurvedic knowledge from India
• Ancient botanical traditions
• Forest and tribal herbal wisdom
• Scientific understanding of plant compounds

Each blend is a harmony of rare herbs, exotic botanicals and ingredients with centuries of human trust behind them.

4. Sourced From Across the World, Rooted in Responsibility

Our research spans extraordinary landscapes - from the Himalayan foothills to the Amazon basin, the tropics of Thailand and the highlands of South Africa - exploring the world’s most revered natural traditions.

We work with ethical growers globally and actively support Indian farmers cultivating Tulsi(Holy Basil), Shankhpushpi, Butterfly Pea Flower and other traditional herbs.

Our sourcing values:
• Respect for land
• Fair support for farmers
• Preservation of heritage crops
• Sustainable cultivation

Behind every DI’AURA blend is a chain of care that starts at the soil.

5. Rituals, Not Remedies

We don’t believe in forcing the body into sleep or jolting it awake.
We believe in nudging, not pushing.
Calming, not sedating.
Energising, not overstimulating.

Rituals that work with your natural rhythm, not against it.

Our Purpose

To solve a global wellbeing problem:
Poor sleep, exhausted mornings, overstimulated minds and disrupted natural cycles - issues affecting people of all ages, everywhere.

Our teas, masks and rituals are crafted to help you realign your nights and days, one gentle moment at a time.

DI’AURA is not just a brand,
it’s a movement back to balance.
A reminder that even in a loud world, you can choose calm.
Even in a rushed morning, you can choose clarity.
Even in a chaotic life, you can choose yourself.